MU Co., Ltd

Several years have passed since 2019 (the first year of DX) when the term 'DX' began to gain traction. Companies that have made steady progress in their DX initiatives have seen significant business expansion. On the other hand, companies that have failed to adapt to digitalization are experiencing stagnation.
MU Co., Ltd. positions itself as a "digital partner that moves forward together with clients" and provides support to put DX into practice.

• What challenges to be solved for growing your business?
• What operations should be targeted for digitization and made more efficient?
• Can we create new value by "DX"ing your business?

We will work with you as a team to support your company's "DX Promotion" at
.
Here is a five-step process of how we support and promote DX.

1. Step 1

   Set and share goals and build a project
   team

   

   Digital transformation (DX) refers to "utilizing digital technology and data to transform existing products and services, creating new value that enriches people's lives."
   In other words, it means transforming business activities through digital means and data to create something new.
   So, what does your company aim to achieve by leveraging digital technology and data?
   Whether it's 'streamlining cumbersome and time-consuming operations' or 'developing a more effective revenue model', the approach to DX will vary depending on your goals.
   Since you are introducing new initiatives, it's crucial for the management team and core members to clearly define 'why you are pursuing DX' as an objective. This will prevent the project team from later saying, 'This is not what we expected,' and ensure everyone is aligned.

   Next, communicate the need for DX to all employees and share the "Digital First" philosophy throughout the company.
   DX is not about introducing tools in a haphazard manner, but about strengthening management through a combination of strategy and IT.
   Successful DX, and ultimately the establishment of a sustainable business model for your company, will only come about when goals and objectives are clearly set and the entire company works together to achieve them.
   To this end, we set as specific and highly resolved goals as possible based on "figures" such as KPI (Key Performance Indicators), KGI (Management Goal Achievement Indicators), and ROI (Return on Investment).
   Once a project team is formed by gathering the necessary human resources and cooperating companies to reach the "goal" you want to achieve, your company's DX efforts will be launched.

   Consult with MU Co., Ltd. on their approach to digital transformation (DX) initiatives.
2. Step 2

   Scheduling based on the priority of the challenges to be solved
   

   

   To drive digital transformation (DX), it is crucial to define 'what', 'how', 'who', 'when', and 'how much'.
   You need to identify the challenges (what) your company is currently facing and define how they can be resolved (how).
   Furthermore, determine who will be responsible (who), by when they should be achieved (when), and what level of results you aim for (how much).
   To promote DX, you must clearly define all of these elements, ideally with specific numerical targets whenever possible.

   First, identify the current challenges, and set goals for each of them.
   After that, based on the priority of the challenges to be resolved, break them down into a specific schedule.

   To lead digital transformation (DX) to success, it is necessary to undertake it as a company-wide effort centered around a project team, rather than pursuing it separately within individual departments or divisions.
   Developing a comprehensive schedule that encompasses both small, short-term projects and larger, medium-to-long-term projects is crucial for formulating a cross-organizational DX promotion strategy.

   Consult with MU Co., Ltd. on their approach to digital transformation (DX) initiatives.
3. Step 3

   Replace existing challenges with digital solutions to drive efficiency

   

   Even after deciding "to improve the company through digital transformation (DX)", it is not uncommon to be unsure of where to start. In such cases, it is crucial to begin by addressing small, familiar issues.
   First, try resolving existing challenges using digital tools. For instance, converting paper documents into digital data that can be accessed from computers or smartphones enables location and time-independent work styles. Digitizing these familiar tasks to enhance operational efficiency is an ideal step towards DX initiatives.

   Resolving known issues through digitalization is an important process in "digitization", which is a crucial phase of digital transformation (DX).

   From the vast array of digital tools already released, introduce the ones that best match your company's operations, or customize them, or even develop new systems - the form doesn't matter. Allocate tasks that can be handled digitally to the tools, and tasks that require human intervention to your personnel. If you can then redirect the freed-up capacity to other more productive operations, your company's operational efficiency and profitability will increase dramatically.

   Consult with MU Co., Ltd. on their approach to digital transformation (DX) initiatives.
4. Step 4

   Proactively improve your business model based on data
   

   

   Once you start to feel the efficiency gains from utilizing digital tools,the next step is to maximize the use of the numerical data obtained from them. This will allow you to jump into the 'digitalization' process,which is the core of driving digital transformation.

   Instead of relying solely on intuition and experience for business decision-making, it would be beneficial to adopt a dual approach by also utilizing data. Even for a single on-site operation, if the know-how derived from experienced veteran employees is not shared with others, the company will not improve fundamentally.By analyzing the vast amount of collected data and leveraging it for business decision-making,you can lay the foundation for "data-driven management" that enables you to respond to customer needs more accurately and promptly. This approach will allow you to build the foundation for 'data-driven management' that enables you to respond to customer needs more accurately and promptly.

   Consult with MU Co., Ltd. on their approach to digital transformation (DX) initiatives.
5. Step 5

   Create sustainable businesses and generate new value

   

   Once a hypothesis is formed through the utilization of digital data, test it in operation, verify and analyze the results, and make improvements as necessary.
   Repeated cycles of trial and error are crucial for achieving success in digital transformation. By going through small PDCA (Plan-Do-Check-Act) cycles each time and continuing to evolve incrementally, sustainable businesses can be created.

   Furthermore, by reaching this stage, among the values created through the process, you should also find new business opportunities that could guide your company to the next level.
   Giving shape to those business opportunities and sublimating them into new products or services. If you can achieve that, it will lead to the birth of a powerful new revenue model that will pave the way for your company's future.
   Aiming to "enrich people's lives through creating new value", the greatest value in promoting digital transformation lies in benefiting all stakeholders, including management, employees, customers, investors, and others.

   Consult with MU Co., Ltd. on their approach to digital transformation (DX) initiatives.